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The X-Class launches in Australia

From today brand new X-Class utes will drive out of Mercedes-Benz dealerships all around Australia. With pricing starting from $45,490 plus on roads Mercedes-Benz Vans has already had more than 8,000 customers register their interest in buying the vehicle, with some leaving deposits at dealerships to secure early orders.

World wide, it’s consider one of the biggest vehicle launches for the year. Mercedes-Benz Vans kicked off their marketing campaign by inviting Henry Rollins to travel around Australia in an X-Class creating a podcast and documentary called Tough Conversations which interviews real Australians on what it means to be tough. The documentary will air on Network Ten’s ONE channel at 9.30pm April 18th.

Managing Director Mercedes-Benz Vans Australia and New Zealand, Diane Tarr, said, “The high level of interest and anticipation in the lead up to revealing the new X-Class has been a reflection of just how ingrained dual cab utes are in both the Australian and New Zealand culture. The fact is we love utes and we are showing a desire to incorporate this type of vehicle into our lives in more ways than we did in the past. Not just for work, but also increasingly for private use.

“The new X-Class finds the perfect balance between the stylish design expected of a Mercedes-Benz and the uncompromising robustness and functionality demanded of the category. As a result, with the X-Class, we can effectively provide a solution for trade and fleet customers, and we will find out just how far this category can evolve for private customers who need the vehicle to support their lifestyle.”

To register your interest:

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